Skip to main content

Page loading completed.

Privacy statement

Guiding Principles 

We here at Auckland War Memorial Museum Tāmaki Paenga Hira (Auckland Museum) value our relationship with you and are committed to protecting the information that you share with us.  

The purpose of this Privacy Statement is to outline how we collect, use, store and disclose your personal information to ensure we comply with our obligations under the Privacy Act 2020 and any other applicable legislation.

When we refer to "we", "us", and "our" throughout this Privacy Statement, we are referring to the Auckland War Memorial Museum Trust Board.  This Privacy Statement will specifically set out the circumstances and/or terms in which we collect, hold, use or disclose any of your personal information.

This Privacy Statement is subject to and should be read in conjunction with any other terms and conditions you agree to when using or signing up to any other products or services we provide.

Personal Information

We collect information from you in a number of ways when you interact with us.

For example, you might provide us with information:

  • when you contact us (over the phone, through email or letter), or visit our website.
  • when you order any services or products from us;
  • when you make a financial donation to us;
  • when you apply for a job with us;
  • when you join any of our membership programmes;
  • when you make a contribution to our collections; or
  • when you participate in any competitions, promotions or events.

By providing your personal information or using any of our services or ordering any products from us, you agree that our obligations in relation to any personal information we receive or collect from you are those contained in this Privacy Statement.

We will only collect personal information directly from you, or if required from publicly available published sources where it is reasonable to obtain that information.  We will only collect, use and retain your personal information for purposes to which you have consented, in compliance with the Privacy Act 2020 or any other applicable legislation and this Privacy Statement.

Personal information is any information or combination of information from which your identity may be reasonably ascertained. This may include but is not limited to:

  • your name;
  • physical address;
  • email address, phone number or other contact details;
  • social media profile;
  • billing/payment details and any relevant correspondence.  

To comply with relevant legislation, we may also be required to obtain health or other information from you if you are visiting our facilities and/or attending any of our events.  This will be described to you clearly on-site. 

If you provide us with personal information about someone else, such as in relation to retail purchases, gift memberships or as part of correspondence with us, then you must have authorisation from that person to do so as if that person or entity is providing the information directly to us pursuant to this Privacy Statement and you indemnify us in this respect.

Browsing Our Website

You are free to browse the Auckland Museum website without providing any personal information.


The Auckland Museum website has been designed to automatically issue a cookie to visitors.  Some information is collected using this cookie, which will not identify you personally but does identify your browser. This is used to provide information that enables us to analyse overall visitor activities on the website and to provide a site more tailored to your needs and interests. We do not use cookies to collect personal information, and we do not link non-personal information stored in cookies with personal information about you. You may disable the use of cookies by adjusting the settings on your browser, but this may prevent you from accessing the full functionality of the Auckland Museum website.

Online Surveys

Where you voluntarily provide personal or other information when browsing, such as through online surveys, we will only use that information for the specific purpose stated.  The data collected through online surveys is anonymous and will not be shared with any third party organisations unless required under applicable legislation.  Information from surveys linked to our membership programmes may be passed to third parties in accordance with the conditions of membership (see also the sections on Membership and Disclosure).

Contacting Us

If you choose to complete an online form or contact us by email for any reason, we will only record your email address and other contact details that will enable us to respond to your enquiry or feedback.  Your details will not be added to a mailing list or used for any other purposes unless you have provided your consent.

Links to External Websites

Links from the Auckland Museum website to other web locations are provided for the convenience of users and do not constitute any endorsement or authorisation by the Museum.  Auckland Museum is not responsible for the content or reliability of the linked websites and does not necessarily endorse the views expressed within them.  The owners of linked and embedded website are responsible for their own privacy policies including their collection and use of personal information.


Auckland Museum offers a number of membership programmes that provide a range of benefits and ways that enhance your Auckland Museum experiences.  When you join an Auckland Museum membership programme, you will be asked to provide personal information that will allow us to verify your identity, ensure secure payment, communicate with you and enable you to access the offers, activities and opportunities related to your membership.

The Auckland Museum Institute (AMI) membership is delivered in partnership with Auckland Museum, and your personal information will be shared between AMI and Auckland Museum.


We will only disclose your personal information to third parties in accordance with this statement, or where you have provided your consent, or if required by law.  
We will not sell or pass your personal information to any third parties or use your information for any purpose other than what you have consented. On occasion, you may be offered the option to join a third-party distribution list from our website or other communication from us. These will be clearly identified and the third parties’ privacy policy will apply to any interaction you may have with them.

Financial Transactions

Any financial transactions, such as online retail or ticket purchases, Auckland Museum memberships or donations, are processed securely through Windcave. This is a Payment Card Industry Data Security Standard (PCIDSS) compliant platform to ensure your details are kept secure. Further details can be found at the Windcave website: Auckland Museum’s has no liability for personal information provided to Windcave, which is subject to Windcave’s Privacy Policy.

Storage and Retention

Any personal information you provide to Auckland Museum will be stored in a secure environment, accessible only by authorised parties.  We will make all reasonable efforts to prevent any loss, modification, disclosure or misuse of your information. 

Your personal information will be retained for the period related to the purposes specified and to which you have consented.  Some personal information may be retained beyond that period to be used only for research or analysis basis; in these cases any published information will be anonymised.

Access and Correction

At any time, you may enquire if Auckland Museum holds your personal information and request to access, update or correct your personal information.  Requests can be made to the following:

Privacy Officer
Auckland War Memorial Museum
Private Bag 92018
Victoria Street West
Auckland 1142 


The Museum disclaims and excludes all liability for any claim, loss, demand or damages of any kind whatsoever (including for negligence) arising out of or in connection with the use of either this website or the information, content or materials included on this site or on any website to which it is linked.

Social Media Contributions

We welcome our relationship with you on the range of social media outlets.  Use of social media platforms is subject to their individual terms and conditions.  Any information you provide or comments you make on social media is considered to have been given openly and subject to the relevant terms and conditions of each provider.

© Copyright Auckland Museum Trust Board, Private Bag 92018, Auckland, New Zealand.