Tāmaki Paenga Hira: Tui tui hono tangata, whenua me te moana.
Auckland War Memorial Museum: Connecting through sharing stories of people, lands and seas
Auckland Museum is a much-loved culture and heritage organisation at the heart of Auckland's identity, committed to outstanding management of its world-class collections, developing and sharing engaging content through its galleries, exhibition, events, educational programmes and the permanent and volunteer staff who tell the Museum's stories. We are Auckland's home of commemoration as well as the country’s oldest research institution and a major tourist destination.
Job Description
Mō te tūranga| About the role
The CRM Lead plays a key role in developing the museum's CRM strategy to strengthen audience relationships, increase engagement and visitation, and grow the value of the museum's audience database and loyalty programmes.
With demonstrable experience developing CRM strategies, audience communication journeys and loyalty programmes, the CRM Lead will identify opportunities to improve how the museum acquires, engages and retains audiences across MyMuseum, Museum Membership and other databases. The role will lead the strategic development of CRM capability, including communication journeys, audience data, ticketing enhancements and marketing technology improvements, working collaboratively across the museum to deliver a more connected experience.
This role is responsible for:
Leading the development of a CRM strategy and audience journeys
Ownership of our CRM platform, alongside data and capability development
Leading loyalty and audience engagement programmes
This role is part-time, with 16 hours to be worked in the office between Tuesday-Thursday.
Desired Skills and Experience
Ō pūmanawa| What you will bring
Experienced in developing and implementing successful CRM strategy and programmes
Experience in enhancing CRM programmes
Strong project management background
A keenness to stay at the forefront of the impact of AI on marketing, tourism and destination marketing
Experience managing external suppliers and agencies
Strong relationship building skills and the ability to work collaboratively with internal teams
Ngā āhuatanga kei a mātou | What we offer
Flexible work arrangements to enhance your work and home life.
Availability to purchase additional annual leave
An award-winning wellbeing programme including free membership with Boost app and My Everyday Wellbeing.
An active social club which is part of the fabric of Museum life
Life insurance from your first day and discounted Health Insurance
Free museum membership and other staff discounts
Discounted onsite parking
Accredited by Rainbow tick
Check out our benefits page to find out more about why we love working here.
Tono mai i tēnei rā! | Apply today!
Closing Date: Wednesday 23rd September 2026. We may commence interviews prior to the closing date of the advert.
You must be eligible to work in New Zealand to apply for this position. Please view the position description here or select the apply button to view if on the seek platform.
Auckland Museum offers a rich and fulfilling work life where we embrace diversity and nurture our bicultural capability as demonstrated in our Teu le Va and He Korahi Maori strategies. We also offer a range of great benefits such as flexible work and leave and an award-winning wellbeing programme.
This is a great opportunity for someone looking to be part of a fabulous New Zealand organisation committed to telling our national and Auckland stories, reflecting our unique place in the South Pacific.
He Oranga Tangata ka ao
Enriching lives. Inspiring discoveries
