Tāmaki Paenga Hira: Tui tui hono tangata, whenua me te moana.
Auckland War Memorial Museum: Connecting through sharing stories of people, lands and seas
Auckland Museum is a much-loved culture and heritage organisation at the heart of Auckland's identity, committed to outstanding management of its world-class collections, developing and sharing engaging content through its galleries, exhibition, events, educational programmes and the permanent and volunteer staff who tell the Museum's stories. We are Auckland's home of commemoration as well as the country’s oldest research institution and a major tourist destination.
Job Description
Mō te tūranga | About the role
The Marketing Specialist plays a key role in driving awareness of the Museum and our public programmes, education offerings, retail store, and revenue generating activities.
With demonstrable experience developing and executing successful campaigns and marketing plans, the Marketing Specialist will harness the opportunities within the Museum’s events and education programmes to maximise visitation while supporting our commercial team to deliver income targets.
This role is responsible for:
Delivery of marketing that supports our Public Programmes, Commercial, and Education activities to support Museum visitation and revenue targets
Management of external digital marketing suppliers and internal stakeholders to drive key projects and always-on digital marketing initiatives, including website strategy, UI/UX improvement projects, SEO/SEM campaigns and optimisations, Ai discoverability, and some social and content projects.
Leading an exciting partnerships programme to expand our reach into communities
Desired Skills and Experience
Ō pūmanawa | What you will bring
Experienced in developing and implementing successful marketing campaigns, including content creation, with a particular focus on video content
Strong project management background
A keenness to stay at the forefront of the impact of Ai on marketing, tourism and destination marketing
Experience managing external suppliers and agencies
Strong relationship building skills and the ability to work collaboratively with internal teams
Experience in digital marketing across website CMS monitoring and improvements
Understanding and experience in SEO/SEM
Ngā āhuatanga kei a mātou | What we offer
Flexible work arrangements to enhance your work and home life.
Availability to purchase additional annual leave
An award-winning wellbeing programme including free membership with Boost app and MyEverydayWellbeing.
An active social club which is part of the fabric of Museum life
Life insurance from your first day and discounted Health Insurance
Free museum membership and other staff discounts
Discounted onsite parking
Accredited by Rainbow tick
Check out our benefits page to find out more about why we love working here.
Tono mai i tēnei rā! | Apply today!
Closing Date: Sunday 9 August 2026. We may commence interviews prior to the closing date of the advert.
You must be eligible to work in New Zealand to apply for this position. Please view the position description here or select the apply button to view if on the seek platform.
Auckland Museum offers a rich and fulfilling work life where we embrace diversity and nurture our bicultural capability as demonstrated in our Teu le Va and He Korahi Maori strategies.
This is a great opportunity for someone looking to be part of a fabulous New Zealand organisation committed to telling our national and Auckland stories, reflecting our unique place in the South Pacific.
He Oranga Tangata ka ao
Enriching lives. Inspiring discoveries
